Social Media: Defining Your Target Market

Social Media: Defining Your Target Market

By Barbra Drizin  There are many bells and whistles on Facebook that most users know nothing about. A few tweaks, following the steps below, allow you to focus your social media efforts, so that your posts reach carefully tailored audiences—your “target market.”...
Social Media: Defining Your Target Market

The ABC’s of Social Media

By Barbra Drizin Most clients who come to me have at least a passing familiarity with the major social media platforms—Facebook, Instagram, LinkedIn, and Twitter. You may be posting, updating, and tweeting regularly, but until you understand how to maximize their...