Lorna York
Making Waves on the West Coast
Raised in the Midwest, Lorna York moved to Boston in her twenties to pursue a modeling career but soon found herself operating a gallery on tony Newberry Street. That first venture suffered a flood and serious economic challenges, but when she signed on to manage art ventures for Fidelity Investments, she learned some serious lessons in operating a business.
In 2001 she founded Madison Gallery in the coastal town of La Jolla, CA, and now manages a 10,000-square-foot sleek and thriving space dedicated primarily to showing mid-career artists. In our podcast interview, York talks about ways to approach dealers, and if you’ll hang in for the last ten minutes, she has some hard-hitting advice for artists: know what it is you want, have a business plan, and don’t be too needy.
Music: “Odyssey” Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 3.0 License, http://creativecommons.org/
Photos: Tim Hardy Photography
Raised in the Midwest, Lorna York moved to Boston in her twenties to pursue a modeling career but soon found herself operating a gallery on tony Newberry Street. That first venture suffered a flood and serious economic challenges, but when she signed on to manage art ventures for Fidelity Investments, she learned some serious lessons in operating a business.
In 2001 she founded Madison Gallery in the coastal town of La Jolla CA, and now manages a 10,000-square-foot sleek and thriving space dedicated primarily to showing mid-career artists. In our podcast interview, York talks about ways to approach dealers, and if you’ll hang in for the last ten minutes, she has some hard-hitting advice for artists: know what it is you want, have a business plan, and don’t be too needy.
Great to hear from Lorna York and see a picture of gentlemen James Austin Murray in action. Thanks Ann!
Thank You Ann for another great pod cast!